Riviera Travel

Riviera is a leading holidays provider with a focus on the over 55s market. Based in the UK, it provides European tour holidays, river and ocean cruises, city breaks, and long-haul tours with varied itineraries combining leisure with education and entertainment.

Riviera continues to diversify its range of holidays and currently offers tours and cruises to 50 countries, attracting more than 118,000 customers per year.

Riviera has built an excellent reputation for quality, value for money and exceptional customer service. It attracts new customers through its multi-channel route to market and its distinctive brand ensures a significant and growing level of repeat customers.

Our investment

Silverfleet’s investment will enable Riviera to accelerate its growth by focusing on developing the direct to consumer channel; increasing river capacity through investing in new ships; expanding its US customer base, and using its strong brand to help develop new holidays and experiences.